The following list gets updated regularly, check back for additional cognitive bases and psychological triggers you can apply to marketing.
Checklist – use this to ensure you’ve either avoided or used the biases at the right timeĬlick Here to Download the Complete List of Psychological Triggers.
#The cheat sheet bias how to#
Examples of how to use and links to relevant case studies. Ideas on what pages and sections you can use it. 
Name of psychological trigger or cognitive bias. The psychological triggers cheat sheet is divided into: The following cheat sheet will help you quickly identify various psychological triggers you can use (or must avoid) in your design to improve conversion rates and increase campaign ROI. How the Psychological Triggers and Cognitive Bias Cheat Sheet Works Though we love to think of ourselves as rational people who make rational decisions, most of the time, our brain is affected by how things are presented to it and we later use logical explanations to rationalize our decisions. “A cognitive bias refers to a systematic pattern of deviation from norm or rationality in judgment, whereby inferences about other people and situations may be drawn in an illogical fashion.”Įssentially there are many triggers and unconscious psychological triggers that affect our decision making process. 
The Complete List of How to Apply Cognitive Biases to MarketingĪbout psychological triggers and cognitive biasesĬognitive biases, or psychological triggers are our brain’s tendency to be persuaded by unconscious triggers that affect our decision making process.Click Here to Download the Complete List of Psychological Triggers.How the Psychological Triggers and Cognitive Bias Cheat Sheet Works.About psychological triggers and cognitive biases.
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